A Health Culture Club
sól
Bengaluru · 2027
The cost of high performance
60%
Cost of high performance
of India's working-age adults report symptoms of burnout — highest among senior professionals and founders
India Today / NIMHANS, 2025/2026
5 hrs
Always on
The average Indian professional spends nearly 5 hours daily on screens. For high-performing young professionals, this often exceeds 9 hours
Economic Survey of India, 2026 / EY Entertainment Report
43%
Isolated at the top
of urban Indians report feeling lonely and "friendless" most of the time — even while constantly connected
Ipsos Global Survey / Cigna Healthcare Loneliness Index
$256B
Health is the new currency
India's health and wellness market reached $156B in 2024 and is projected to grow to $256B by 2033 — a 5.3% CAGR
IMARC Group, 2024
Sober
The sober curious movement
High-performing young professionals are drinking less than any generation before them — choosing performance over social convention
Global Wellness Summit 2026 / Esquire India
The gap
The Bar
Social — but built on alcohol, noise, and the performance of having fun
The Gym
Community-driven — but demands more output from people already running on empty
The Spa
Restorative — but passive, solitary, and stripped of the social energy that makes a night out worth having
The gap
There is no club in Bangalore built for the person who has everything — except a place to truly recover, connect, and be among people who understand that.
The global shift
"Social bathhouses — a huge global trend driving the thermal springs market's projected 10% annual growth"
Global Wellness Institute Economy Monitor, 2025
"In America's cities, saunas are becoming the hottest social spot. The wellness club is Gen Z's country club"
Vogue, 2025
"Saunas and other water-based amenities are booming"
New York Times, 2025
Forbes
Bathhouse is changing the face of wellness across America
Vanity Fair
Inside New York City's sauna wars: the real heated rivalry is at the bathhouse
Bloomberg / Pursuits
Why we're all trading happy hours for the bathhouse
CNBC
Inside the booming business of wellness third spaces and membership clubs
Proof of concept
Othership — Toronto & NYC
Founded 2020 · 4 locations · $21M estimated annual revenue · $20M raised · Backed by Winklevoss + Shawn Mendes · 20+ locations planned. A members-led culture club that became the most talked-about venue in NYC — with a waitlist to match.
Growjo.com / PitchBook · Fitt Insider, January 2024
Bathhouse — NYC
Founded 2019 · ~1,000 customers per day · $120M run rate target by end of 2026 · 8 new locations announced. "People want to reconnect with themselves. They're tired of performing for a night out." The venue has become a status signal among NYC's creative and professional class.
CNBC, March 2026
Aire Ancient Baths — Chicago & NYC
Founded 2004 · €69.4M annual revenue · Up 15% YoY in 2025 · €55M expansion plan including Toronto + LA
AIRE Annual Report / Companies House filing
Sky Lagoon — Reykjavik
Founded 2021 · ~350 visitors per day · Sells out months in advance · $110–130 ticket price · Featured on every 'best of' list for high-end travellers
Sky Lagoon press materials
Therme Group — Vienna, Bucharest, Erding, Singapore
Founded 2015 · 3.5M annual visitors · €320M financing secured 2024 · $1B Singapore project
Therme Group press release, 2024 · Business Times Singapore, 2024
The market — Bangalore
Primary research — ~50 high-performing professionals aged 25–50
82%
High interest from target demographic
74%
Would reallocate leisure/alcohol budget (avg ₹15k–₹30k)
60%
Cited cost of high performance as primary driver
Bangalore's elite — already here…
…spending like it…
…with nowhere worthy to spend it
The concept
People talking — really talking. Bangalore's most interesting people exchanging ideas in a room designed to bring out the best in them. sól is the city's most exclusive members' club — opening 2027 — where access is earned, the community is curated, and wellness is the price of entry. Built for the founders, executives, creatives and investors who understand that recovery is not a luxury. It is an edge.
Pillar 01
The sól Circuit
A choreographed 7-step thermal ritual moving through hot bath, cold plunge, sauna, cold spray, scrub, and steam — at your own pace.
Pillar 02
Guided Sessions
75-minute facilitated experiences using curated soundscapes, essential oils, breathwork, and aufguss ceremonies.
Pillar 03
The Social Commons
A phone-free, alcohol-free social lounge with a live DJ and functional mocktail bar — the night out that leaves you better than it found you.
Pillar 04
Curation of the Collective
Membership is by referral only. Every member is vetted. The room is the product — exclusive access to the most interesting people in Bangalore, in an environment designed to make you your best.
"The most exclusive room in Bangalore.
Earned through health."
The experience
The sauna full. The DJ on. Mocktails at the bar. People talking — really talking. This is what Saturday night looks like when it's built around how you want to feel on Sunday.
"A night out that leaves you feeling good — a way to relax, drop your guard, and socialise without the usual distractions of technology or alcohol."
Amanda Laine, Co-founder — Othership
The Social — Friday & Saturday nights
Phone-Free Zone
Strictly digital-detox. Real conversation. Present connection.
The Wellness Bar
Mocktails, tonics, teas. Designed for social nourishment.
Live DJ
High-vibe energy in the lounge. Friday and Saturday nights only.
"The most exclusive room in Bangalore.
Earned through health."
Membership
Membership to sól is by invitation only. There are no public applications. Every member is known, vouched for, and welcomed personally.
What membership includes
Additional credits
Members who wish to extend their time or bring a guest may acquire additional credits privately. Details are shared upon membership confirmation.
Founding membership
The first 100 members will hold a founding rate — locked for life. This tier will not be offered again. Founding members shape the culture of sól from day one.
Beyond the membership
The Bar
Mocktails, adaptogens, tonics. Curated to restore, not impair.
The Edit
A curated selection of wellness objects — oils, scrubs, and sól-branded essentials.
Guided Journeys
Facilitated experiences available to all members on request.
Brand Partnerships
Select wellness, beauty and lifestyle brands. Always curated, never intrusive.
The unit economics
Our proprietary ritual OS allows us to maintain luxury-level exclusivity with software-like margins.
70%
Gross contribution margin
Achieved within the first eight months.
9 mo
To positive net profit
Net profitability including rent — our single largest cost — within the first year of operation.
160
Members to reach breakeven
A deliberately intimate membership ceiling. At 160 members, the first club breaks even on a Capex of $265K USD — and every member after that is pure margin.
Assumption: modelled conservatively at a membership contribution of ₹20,000 a month — the lower bound of what this membership commands.
This is one room. In one city.
The starting point of something much larger.
The vision
Our members are global citizens. Whether closing a deal in Bandra or leading a sprint in Hitec City, sól Travel Mode ensures their recovery follows them.
Home Away From Home
A sól centre in every major hub becomes the default third space for India's most mobile professionals.
Proprietary OS
We've codified the ritual and the environment. Expansion is simply a matter of deployment, not discovery.
01
Bangalore
02
Mumbai
03
Hyderabad
04
Chennai
The fire is ready.
sól · Bangalore · 2026
The founder
Founder · sól
Kellogg MBA · McKinsey · AMEX · SaaS (UAE)
Apara knows the cost of high performance intimately — and decided to engineer the antidote. A Kellogg MBA and seasoned tech strategist, she's spent her career scaling high-value ecosystems across the US, UAE, and India — as an Engagement Manager at McKinsey (San Francisco), a Strategist at AMEX (New York), and a Product Leader at a high-growth SaaS company in the UAE.
To build sól right, she took the plunge — literally. Over six months she visited 15+ premier bathhouses across three continents — from NYC to Iceland to Singapore — soaking in every ritual and distilling the world's best into one blueprint.
Othership
New York
Blue Lagoon
Iceland
Nowhere Baths
Singapore
Sky Lagoon
Iceland
Bathhouse
New York
+ 9 more
globally
"I didn't want to just open a bathhouse. I wanted to build the one I'd been searching for — a place worthy of the most interesting people in Bangalore."
Aparajida Subramanien · Founder, sól
The journey
Q2 '26
Q3 '26
Q4 '26
2027
The most exclusive room in Bangalore. Coming 2027.
sól · Bangalore · 2027