A Health Culture Club

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A Health Culture Club

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Bengaluru · 2027

The problem

We are the most connected generation in history, yet we have never been lonelier

60%

Burnout

of India's working-age adults now report symptoms of burnout

India Today / NIMHANS, 2025/2026

5 hrs

Excessive screen time

The average Indian spends nearly 5 hours daily on screens. For Gen Z, this often exceeds 9 hours

Economic Survey of India, 2026 / EY Entertainment Report

43%

Loneliness epidemic

of urban Indians report feeling lonely and "friendless" most of the time

Ipsos Global Survey / Cigna Healthcare Loneliness Index

$256B

Health is the new currency

India's health and wellness market reached $156B in 2024 and is projected to grow to $256B by 2033 — a 5.3% CAGR

IMARC Group, 2024

Sober

The sober curious movement

Gen Z is drinking less than any other generation in history

Global Wellness Summit 2026 / Esquire India

The context

People aren't buying things anymore.
They're buying how things make them feel.

$12 Trillion
The global experience economy — today
One of the largest and fastest-growing sectors in the world. Growing at 7.1% annually — and accelerating.

The experience economy is the defining consumer shift of our time. Across every category, the most exciting growth is happening where people come together around something real.

Hyrox
Selling out arenas in 100+ cities across 50 countries — people are choosing shared physical challenges over passive entertainment.
Run clubs
Run clubs are the new networking — hundreds showing up every weekend not for the run, but for the room.
Cold plunge clubs & ice baths
What started as a biohacking niche is now a mainstream social ritual — cold plunge communities are going global.
Yoga, breathwork & sound baths
Shared wellness experiences have become cultural currency — Sound of Silence and Wanderlust sell out instantly.

The space Bangalore has been
circling towards.

The gap

There are venues for every occasion. None where the room itself is the reason you go.

The Bar

Social — but built on alcohol, noise, and the performance of having fun

The Gym

Community-driven — but demands more output from people already running on empty

The Spa

Restorative — but passive, solitary, and stripped of the social energy that makes a night out worth having

The gap

There is no club in Bangalore built for the person who has everything — except a place to truly recover, connect, and be among people who understand that.

Social bathhouse culture

The global shift

The social sauna club culture is booming in other countries to fill this gap and meet social, community and recovery needs.

"Social sauna clubs — a huge global trend driving the thermal springs market's projected 10% annual growth"

Global Wellness Institute Economy Monitor, 2025

"In America's cities, saunas are becoming the hottest social spot. The wellness club is Gen Z's country club"

Vogue, 2025

"Saunas and other water-based amenities are booming"

New York Times, 2025

Forbes

Bathhouse is changing the face of wellness across America

Vanity Fair

Inside New York City's sauna wars: the real heated rivalry is at the bathhouse

Bloomberg / Pursuits

Why we're all trading happy hours for the bathhouse

CNBC

Inside the booming business of wellness third spaces and membership clubs

Proof of concept

The world's most discerning cities already have their answer. And the companies who built them are worth billions.

Othership — Toronto & NYC

Founded 2020 · 4 locations · $21M estimated annual revenue · $20M raised · Backed by Winklevoss + Shawn Mendes · 20+ locations planned. A members-led culture club that became the most talked-about venue in NYC — with a waitlist to match.

Growjo.com / PitchBook · Fitt Insider, January 2024

Bathhouse — NYC

Founded 2019 · ~1,000 customers per day · $120M run rate target by end of 2026 · 8 new locations announced. "People want to reconnect with themselves. They're tired of performing for a night out." The venue has become a status signal among NYC's creative and professional class.

CNBC, March 2026

Aire Ancient Baths — Chicago & NYC

Founded 2004 · €69.4M annual revenue · Up 15% YoY in 2025 · €55M expansion plan including Toronto + LA

AIRE Annual Report / Companies House filing

Sky Lagoon — Reykjavik

Founded 2021 · ~350 visitors per day · Sells out months in advance · $110–130 ticket price · Featured on every "best of" list for high-end travellers

Sky Lagoon press materials

Therme Group — Vienna, Bucharest, Erding, Singapore

Founded 2015 · 3.5M annual visitors · €320M financing secured 2024 · $1B Singapore project

Therme Group press release, 2024 · Business Times Singapore, 2024

The market — Bangalore

Bangalore is ready for an exclusive club that makes health the ultimate status symbol. Health is the new currency.

Primary research — ~50 people aged 25–50

82%

High interest in the concept

74%

Would reallocate leisure/alcohol budget (avg ₹15k–₹30k)

60%

Cited cost of high performance as primary driver

Bangalore's elite — already here…

Bangalore is the #3 fastest-growing wealth hub globally with 120% millionaire growth

…spending like it…

68% of urban Indian millennials say they prioritise experiences over material purchases
Indian Gen Z makes up ~30% of the population and drives 43% of national consumption, with 1 in 3 dedicating 20% of their income to wellness

…with nowhere worthy to spend it

72% of affluent drinkers are actively seeking alcohol-free alternatives
Bangalore's elite have disrupted how they work, eat, and invest — the Saturday night remains stubbornly unchanged

The concept

A club designed for Bangalore's most interesting people. Membership is highly curated. Where health is the ultimate status symbol.

Inspired by Othership. Built for India and beyond. People talking — really talking. Bangalore's most interesting people exchanging ideas in a room designed to bring out the best in them. sól is the city's most exclusive members' club — opening Q1 2027 — where access is earned and the community is curated. A space where the most interesting people in the city come to recover, connect, and be at their best.

Pillar 01

The sól Circuit

A choreographed thermal ritual moving through hot bath, cold plunge, sauna, cold spray, and scrub — at your own pace.

Pillar 02

Guided Sessions

75-minute facilitated experiences using curated soundscapes, essential oils, breathwork, and aufguss ceremonies.

Pillar 03

The Social Commons

A phone-free, alcohol-free social lounge with a live DJ and functional mocktail bar — the night out that leaves you better than it found you.

Pillar 04

Curation of the Collective

Membership is by referral only. Every member is vetted. The room is the product — exclusive access to the most interesting people in Bangalore, in an environment designed to make you your best.

"The most exclusive room in Bangalore.
Earned through health."

The experience

Friday & Saturday Night
at sól

The sauna full. The DJ on. Mocktails at the bar. People talking — really talking. This is what Saturday night looks like when it's built around how you want to feel on Sunday.

"A night out that leaves you feeling good — a way to relax, drop your guard, and socialise without the usual distractions of technology or alcohol."

Amanda Laine, Co-founder — Othership

The Social — Friday & Saturday nights

Phone-Free Zone

Strictly digital-detox. Real conversation. Present connection.

The Wellness Bar

Mocktails, tonics, teas. Designed for social nourishment.

Live DJ

High-vibe energy in the lounge. Friday and Saturday nights only.

"The most exclusive room in Bangalore.
Earned through health."

Membership

By invitation only.
The community is the product.

Membership to sól is by invitation only. There are no public applications. Every member is known, vouched for, and welcomed personally.

What membership includes

A monthly allocation of credits — your access to the space, the rituals, and the community
Weekday daytime — light draw on your credits. For those who move on their own schedule.
Weekday evenings — the working week, unwound. Higher draw, deeper access.
Weekends & public holidays — the most sought-after time. Reserved for those who plan ahead.
Guided Journeys — facilitated sessions with curated soundscapes, breathwork, and aufguss. A small additional credit draw for an elevated experience.

Additional credits

Members who wish to extend their time or bring a guest may acquire additional credits privately. Details are shared upon membership confirmation.

Founding membership

The first 100 members will hold a founding rate — locked for life. This tier will not be offered again. Founding members shape the culture of sól from day one.

Beyond the membership

The Bar

Mocktails, adaptogens, tonics. Curated to restore, not impair.

The Edit

A curated selection of wellness objects — oils, scrubs, and sól-branded essentials.

Guided Journeys

Facilitated experiences available to all members on request.

Brand Partnerships

Select wellness, beauty and lifestyle brands. Always curated, never intrusive.

The unit economics

Our model is built on an elite, low-density foundation that delivers a 70% Gross Margin even at conservative baseline projections.

Our proprietary ritual OS allows us to maintain luxury-level exclusivity with software-like margins.

70%

Gross contribution margin

Achieved within the first 10 months.

10 mo

To positive net profit

Net profitability including rent — within the first year of operation.

212

Members to reach breakeven

A deliberately intimate membership ceiling — and every member after that is pure margin.

16 mo

Payback period

Full return on the ₹6Cr investment within 16 months of opening.

Modelled at ₹15,000/month per member — a conservative baseline. Membership pricing has not been publicly set; the actual fee will reflect the exclusivity of the room and the community.

This is one room. In one city.

The starting point of something much larger.

The vision

Divided by cities.
United by the sól tribe.

Our members are global citizens. Whether closing a deal in Bandra or leading a sprint in Hitec City, sól Travel Mode ensures their recovery follows them.

Home Away From Home

A sól centre in every major hub becomes the default third space for India's most mobile professionals.

Proprietary OS

We've codified the ritual and the environment. Expansion is simply a matter of deployment, not discovery.

01

Bangalore

02

Mumbai

03

Hyderabad

04

Dubai

The fire is ready.

sól · Bangalore · Q1 2027

The founder

Built by someone who needed this herself.

Aparajida Subramanien — Founder, sól

Aparajida Subramanien

Founder · sól

Kellogg MBA · McKinsey · AMEX · SaaS (UAE)

Apara knows the cost of high performance intimately — and decided to engineer the antidote. A Kellogg MBA and seasoned tech strategist, she's spent her career scaling high-value ecosystems across the US, UAE, and India — as an Engagement Manager at McKinsey (San Francisco), a Strategist at AMEX (New York), and a Product Leader at a high-growth SaaS company in the UAE.

To build sól right, she took the plunge — literally. Over six months she visited 15+ premier bathhouses across three continents — from NYC to Iceland to Singapore — soaking in every ritual and distilling the world's best into one blueprint.

Othership

New York

Blue Lagoon

Iceland

Nowhere Baths

Singapore

Sky Lagoon

Iceland

Bathhouse

New York

+ 9 more

globally

"I didn't want to just open a bathhouse. I wanted to build the one I'd been searching for — a place worthy of the most interesting people in Bangalore."

Aparajida Subramanien · Founder, sól

The journey

The road to Bangalore's most exclusive address.

1

Q2 '26

Close funding
Secure one location
2

Q3 '26

Begin construction
Design UX and user journeys
3

Q4 '26

Complete construction
Complete key hires
Founding member preview — private, curated, invitation only
Launch — Q1 '27
4

2027

Prove unit economics
Expand to Mumbai, Hyderabad and Dubai

The most exclusive room in Bangalore. Coming Q1 2027.

sól · Bangalore · Q1 2027

The shift

The experience economy isn't coming.
It's already here.

A fundamental shift is underway in how people choose to spend their time and money. Across the world, consumers — especially younger generations — are moving away from things and towards experiences. Not just any experience, but ones that leave them feeling something real.

The behavioural shift
78% of millennials prefer spending on experiences over material goods. In India, urban millennials are already allocating more of their disposable income to experiences than any previous generation.
The wellness inflection
Within the experience economy, wellness experiences are the fastest growing segment — up 21% post-pandemic. Consumers don't just want to feel something. They want to feel better.
The social layer
The most successful businesses of this decade didn't sell a product. They sold belonging.

The bathhouse boom is not a trend.
It is the experience economy finding its purest form.

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